What influences buyers the most when looking for a property?
New research has shown that prospective buyers won’t shortlist a home to view if they dislike the photos they see online!
📸 Why Great Photos Sell Homes
A recent survey of UK homebuyers revealed just how powerful photography is when selling a property:
39% said online property photos were the single most influential factor when forming an opinion of a home for sale.
Floor plans came second, followed by the property description and details.
But the impact of photos goes even further 👇
80% admitted they would click on a listing purely because the first image appealed.
59% said they would skip past a property entirely if the lead photo wasn’t attractive.
Once on the listing, 71% said the full gallery of photos is the first thing they check — before reading any written details.
Almost half (49%) confessed they wouldn’t even bother with the rest of the listing if the photos didn’t grab them.
Why it Matters
Poor photography doesn’t just cost you clicks — it could mean fewer viewings, lower offers, and ultimately, selling for less.
Photos are the first impression of your home. A strong lead image draws buyers in, while a full, well-shot gallery gives them the confidence to book a viewing.
Our Advice
When choosing an agent, look at their listings online first. Do all their properties look amazing? Would those photos make you want to view?
👉 Check out ours here — we make sure every home gets the professional showcase it deserves.
When selecting an agent to market your home make sure you look at their properties online first … do all their listings look awesome?! Check out ours here.
We are here and ready to help in any way we can. 🧑💼
☎️ Call: 01474 321957
📧 Email: richard@mandmprop.co.uk