What influences buyers the most when looking for a property?
New research has shown that prospective buyers won’t shortlist a home to view if they dislike the photos they see online!
A survey of recent UK homebuyers asked what the most influential tool was when it came to forming an opinion of a property that has been put up for sale. Some 39% of those surveyed admitted the online property photos were by far the most influential factor, while the floor plan ranked second, followed by the property description and details.
But much higher proportions accepted that photos would make-or-break a property’s chances of being visited in person. Eighty per cent said that they would click on a listing purely because the initial image was appealing: in contrast, those listings with a poor initial first image could struggle to sell, as 59 per cent of buyers stated they would bypass a property with an unappealing first photo.
Once they have clicked through to the full property advert, 71 per cent of buyers admitted that the full range of property images was the first thing they flicked through before checking out the written details. And 49 per cent admitted they wouldn’t even bother with the rest of the listing if they didn’t like the look of the property from the photos alone.
Further analysis shows that neglecting to take a good range of photos could not only prevent you from attracting a buyer, but you could sell for less.
We know that property photos are by far the most important asset of any digital listing as they act as the initial eye catcher for many buyers. If the photos don’t do it justice many buyers will simply keep on scrolling. That first photo gives the first impression before giving a more in-depth visual tour of your home once they do decide to click through to your listing.
When selecting an agent to market your home make sure you look at their properties online first … do all their listings look awesome?! Check out ours here.